RM26,399.00 RM31,999.00
LG CX 77" 4K Smart SELF-LIT OLED TV with AI ThinQ (2020)
Price RM26,399.00 RM31,999.00
Brand LG
Size (L x W x H) 26.9 cm x 172.1 cm x 99.3 cm
Availability 1
  • SELF-LIT LG OLED: Perfect Black, Eye Comfort display
  • α9 Gen3 AI Processor 4K: AI Picture Pro, AI Sound Pro
  • AI ThinQ : Home Dashboard
  • True Cinema Experience: Dolby Vision™ IQ , Dolby Atmos®
  • Unlimited Entertainment: Netflix, Apple TV, G-Sync / HGiG / VRR, Sports Alert

A person using LG TV AR app on a phone and a QR code which links to LG TV AR (http://www.lgtvism.com/lgtvar)

See how LG TV will fit your space with LG TV AR App


*On-screen UI may differ from the actual app.

Millions of tiny colorful particles in space


The power of SELF-LIT PiXELS

LG OLED TV is unique thanks to its self-lit technology. Over 100 million self-lit sub-pixels* come together to deliver the next level of TV. Enjoy the deepest blacks, richest colors, and most realistic picture quality.

*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.

A side view of a boy laying down and watching a TV, labeled "Eye Comfort Display"

*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.

Alpha 9 chip mounted on a TV mainboard

α9 Gen3 AI Processor 4K

An evolutionary TV experience

With deep learning algorithms, α9 Gen3 AI Processor analyzes the on-screen content to deliver content as its most immersive. All adjustments are automatic, enhanced for the ultimate picture and sound, to make every viewing a spectacular one.

Woman sitting on a chair in the living room with the Home Dashboard on the TV screen

AI ThinQ

TV takes a leap forward

Transform your TV into a central hub with the intelligent AI ThinQ. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. LG OLED TV makes life so much more convenient.

*The feature name on the settings may vary among TV OS versions.

A couple sitting on a sofa in the living room watching LOST IN SPACE 2 series on TV

True Cinema Experience

SELF-LIT PiXELS make cinema more expressive

*Netflix streaming service membership required.

TV screen showing a thief running in an action movie

Dolby Vision IQ & Dolby Atmos

Enjoy professionally mastered visual and sound

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.

A scene of a fantasy movie on a TV screen and filmmaker mode logo


Watch it the way it's shown in cinemas

The processor automatically adjusts the picture, turning off motion smoothing for the full motion picture effect. Watch films with the creative intent and cinematic experience preserved. Enjoy all your content at the cinematic standard and feel the full artistic intent of every film. Hear it from the industry’s best.

 Watch the Full Movie

*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.

Three logos: The Apple TV app, Netflix and LG Channels

Unlimited Entertainment

Housing all your entertainment

Dive into the wide variety of content available on the Apple TV app, Netflix, and LG Channels. From the latest movies, TV shows, and documentaries, to live sports and more, find them all here in one place. Just sit back and enjoy.

*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.

Thumbnails of Apple TV+ top 4 titles

The Apple TV app

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalized and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.

*Watch Apple TV+ with a subscription.

Woman sitting on a sofa, holding a joystick while playing a game on a TV screen

Ultimate Gaming Experience

SELF-LIT PiXELS make gaming more responsive

Play every game at a higher standard3

G-Sync Compatible

Play every game at a higher standard

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

 Watch the Full Movie

*Screen images simulated.
**NVIDIA G-SYNC is compatible with RTX 20 and GTX 16 graphics cards. Older GPUs will not support G-SYNC compatibility.

A close up of a player playing racing game on a TV screen


Smoother gameplay for the win

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.

Closeup of player holding a racing wheel playing a racing game on a TV screen

Fast Response Time

Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

A game scene, half on a LCD/LED TV with poor picture quality, and other half on a LG OLED TV with crisp, vivid picture quality

HGiG profile

More immersive HDR gaming

HGiG delivers the gaming graphics best matched with the identified TV specifications and performance levels on your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.

*Screen images simulated.

Child lying on the floor, holding a joystick and playing a game on a TV screen

Eye Comfort Display

Watch more with easy viewing

Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.

*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.

People watching a American football game on TV in the living room

Complete Sports Experience

SELF-LIT PiXELS make sport more realistic

TV screen showing a scene from a Christmas movie with a Sports Alert

Sports Alert

Stay on top of your games

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

A scene from a football game, half on an LCD/LED TV with blurry picture quality, and other half on LG OLED TV with clear picture quality

OLED Motion Pro

See every movement in detail

Residual image (motion blur) must be avoided at all costs when watching sports. Now, with OLED Motion Pro feature, watch every quick and subtle movement of every player without the blur on your TV. With LG OLED, there's no need to worry about blur of flicker.

*Screen images simulated.

People watching sports game on TV in the living room with Bluetooth rear speakers

Bluetooth Surround Ready

Big sound for the big game

Connect any two Bluetooth speakers to help create a surround sound effect. Become more immersed in the game and get the feeling of a live atmosphere.

*Connection Available : LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5

TV showing an aerial view of nature in a luxurious house setting

Full Luxury Experience

SELF-LIT PiXELS make life more artistic

Living room with a sofa and a TV showing an aerial view of nature

A stylish home addition

The ultra thin wallpaper display adds more elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.

A person using LG TV AR app on a phone and a QR code which links to LG TV AR (http://www.lgtvism.com/lgtvar)

See how LG TV will fit your space

Check out the design and size of LG TVs with LG TV AR app.


*On-screen UI may differ from the actual app.

A frame capturing the scenery of Bryce Canyon National Park

Find out more about LG OLED reliability